LA 2024 launches ‘Legends of LA’ video series

LOS ANGELES, April 12, 2017 – – LA 2024 today released the first episode of its new “Legends of LA” video series, highlighting LA’s wealth of existing, world-class sports venues through the eyes of legendary Olympians such as Kobe Bryant, Wayne Gretzky, Earvin “Magic” Johnson, Cobi Jones and Carl Lewis who have made history competing in them.

The first video in the series features Olympic champion and LA 2024 Athletes’ Advisory Commission member Carl Lewis reliving his memories of the 1984 Games in the iconic Los Angeles Memorial Coliseum where his Olympic dreams first came true. The video is more than an emotional stroll down memory lane, however, as Lewis looks forward to what a powerful stage the Coliseum would be in 2024 to inspire the next generation of Olympians and Paralympians.

The “Legends of LA” video series is the latest reflection of LA 2024’s commitment to connect the Olympic and Paralympic Movements with the next generation by harnessing the power of social media, coming on the heels of the bid committee’s “What’s Not in the Bid Book” video series, which has garnered more than 3.6 million views to date.

LA 2024 Vice Chair, Director of Athlete Relations and Olympian Janet Evans said: “We are thrilled to introduce the ‘Legends of LA’ video series, and shine a spotlight on our city’s most beloved temples of sport through the eyes of legendary athletes who have thrilled capacity crowds within their walls. These videos not only remind us of LA’s abundance of state-of-the-art sporting infrastructure, which would make LA 2024 the lowest risk Games in history, but they are also a further reflection of our bid committee’s commitment to connecting the Games with the next generation.

“The world is changing, and that includes the way we communicate and engage with young people about the positive values of the Olympic and Paralympic Movements. ‘Legends of LA’ is LA 2024’s latest effort to harness the City of Angels’ status as a hub of global storytelling and technology to connect the Games with the world’s youth in their languages, on their platforms and on their terms.”

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