Coverage of the 5th Asian Indoor and Martial Arts Games, which gets underway this weekend, will be broadcast to hundreds of millions of homes worldwide.
The event, taking place in the Turkmenistan capital of Ashgabat, will feature 65 delegations from across Asia and Oceania with 6000 athletes and officials set to take part.
And with the Opening Ceremony expected to enthrall a sell-out crowd of 45,000 people in the Ashgabat Olympic Stadium on Sunday, television images of the event as well as the sports action in the days to follow will be beamed to 57 territories around the world.
The number of Rights Holders Broadcasters signing up has delighted organisers who can expect Ashgabat 2017 to be watched by more people than any previous edition of the Games.
“We are looking forward to hosting a cultural celebration of humanity in Ashgabat over the next two weeks and we are delighted that it will be enjoyed by a massive worldwide television audience,” said Dayanch Gulgeldiyev, Chairman of the Executive Committee.
“Our motto for Ashgabat 2017 is Health, Inspiration, Friendship so we are thrilled that so many people from such a large number of diverse parts of the world can tune in to witness what will be something truly special taking place here in Turkmenistan.”
19 of the 21 sports will be covered live from the 15 competition venues with various television packages edited and provided to the broadcasters for optimal event coverage.
All the live coverage of Ashgabat 2017 including the Opening and Closing Ceremonies will also be available on ashgabat2017.com in selected countries worldwide.
The sports action will get underway on Saturday, a day before the Opening Ceremony, with Ju Jitsu, Futsal and Traditional Wrestling launching the Games sports programme.