Amazon have broken up the duopoly of Sky Sports and BT Sport by purchasing one package of Premier League fixtures that will see them show 20 matches per season between 2019 and 2022.
The online retail company have been rumoured for some time to be interested in entering football streaming and it was suggested that in the 2019-22 bidding process they would try to outbid Sky and BT due to this process being the first where the league opened up a package for livestreaming.
However that proved not to be the case, with Sky taking four packages of the seven available and BT one, leaving two unsold.
It has now been confirmed that the US company has bought one of those packages, with BT taking the other.
The deal means Amazon with exclusively stream 10 matches over one Bank Holiday of Premier League games during the festive period as well as a further ten during a midweek slot which will be early in December.
The deal will run between 2019 and 2022 and it will come at no extra cost to Amazon Prime members who will also be able to watch a full highlights show from the Premier League every week.
It adds live Premier League football to Amazon’s sports portfolio which already includes the ATP World Tennis Tour and the US Open tennis and NFL games.
“We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership,” said Jay Marine, Vice President of Prime Video in Europe.
“The Premier League is the most watched sports league in the world. Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.”
Premier League Executive Chairman Richard Scudamore said: “Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights.
“Prime Video will be an excellent service on which fans can consume live Premier League football – including for the first time in the UK a full round of matches – and we look forward to working with them from season 2019/20 onwards.”
Source ; EUROSPORT