by Hishan Welmilla, AIPS Asia
JEDDAH, September 25, 2018 – The bond between the Asian Football Confederation (AFC) and AIPS Asia was strengthened once again at the just concluded 21st AIPS Asia Congress in the City of Jeddah, Saudi Arabia.
This was revealed during the presentation by Vijesh Rai, Head of Content and Communications at AFC.
“ AFC is willing to work more closely with AIPS Asia as it represents more than 10,000 sports journalists across Asia. We are ready to look in to the requirements of the journalists who will be covering AFC events globally and facilitate them with the latest communication tools which are available at AFC,” said Vijesh Rai.
Vijesh Rai outlined the work of the AFC Communications department to the Congress and shared the success story of being able to reach readers, spectators and listeners globally.
Social Media Apart from the traditional approach in print and electronic media, AFC are also involved in new media and the popularity of their Social Media Platforms has grown immensely in the last few years.
The dedicated online portal of AFC is committed to covering the activities of the confederation as well as those relating to Asian football and its member associations. The AFC’s official website has reached 3.57 million users. They have 4.1 million followers on Facebook, 748,000 followers on Twitter across multi- language handles and over 406,000 followers over three accounts on Instagram. According to statistics there are around 260,000 subscribers on Youtube and also around 11,000 followers on Linkedin. When considering the overall followers on AFC’s digital platforms it has recorded 865% growth between 2014 and 2018.
MOU The Asian Football Confederation (AFC) has already signed a Memorandum of Understanding (MoU) with AIPS Asia, the Asian body of the International Sports Press Association (AIPS). The cooperation will enhance media coverage of football across the continent and offer exciting training and learning opportunities for budding football journalists.
Workshops Apart from that the AFC will look to involve AIPS Asia in its media and communications workshops and both organisations will aim to launch new annual journalism awards, the Best Male and Female Football Journalist of the Year in Asia Awards.
They have done two AFC Communications workshops so far; the first one was held in Muscat, Oman and the second one was held in Kuala Lumpur, Malaysia during the AFC Women’s Asian Cup, Jordan 2018.
Accreditation During the Congress, AIPS Asia suggested that all media accreditation of AFC events be communicated to AIPS Asia. Then AIPS Asia will inform the respective member associations to apply for accreditations for their local journalists who intend covering such events.