FIFA World Cup Trophy Tour by Coca-Cola kicks off global journey in Dubai

ZURICH, May 12, 2022 – The FIFA World Cup Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup winners Iker Casillas and Kaká came together to send the original FIFA World Cup Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice‑President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup.

The FIFA World Cup Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup, inspiring fans across the world through exclusive consumer experiences.

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